1. Primary Purpose of Job / Value Added on the Positions主要工作目标
Ø Provide hands-on support to the Employer Branding Assistant Manager in employer-brand promotion,
social-media content creation, early-career campaign execution and data
analytics, ensuring seamless candidate attraction and engagement.
2. Key Accountabilities岗位职责
Ø Assist in drafting bilingual posts (Chinese & English)
for WeChat, LinkedIn, Reb book etc. 协助撰写中英双语社交媒体推文。
Ø Assist in shooting & editing short videos or reels; maintain
an active content calendar. 协助拍摄和剪辑短视频,维护内容日历。
Ø Support logistics for Job Fairs,
webinars and other EB
events (venue booking, invitations, on-site coordination). 支持招聘会、空中宣讲、雇主品牌相关活动落地。
Ø • Help manage brand ambassadors and intern partnerships. 协助管理品牌大使与实习生关系维护。
Ø • Update career-site banners and job-board
content with guidance from the manager. 在经理指导下更新招聘官网及外部职位平台信息。
Ø • Track social-media KPIs (reach,
engagement, CTR) and prepare weekly dashboards. 追踪社交媒体关键指标并制作周报。
Ø Maintain marketing-material inventory and vendor contact lists. 维护宣传物料库存及供应商名录。
Ø Provide event recap reports and photo/video archiving. 输出活动总结报告及素材归档。
3. Position Requirements 岗位要求
Education and Qualifications 教育和学历
Ø University junior or above; Marketing, Communications, Design,
Journalism majors preferred. 本科大三及以上在读,市场、传播、设计、新闻专业优先。
Knowledge and Skills (general and technical) 知识和技能
Ø Excellent bilingual writing & storytelling (Chinese &
English). 优秀的中英文文案与故事化表达能力。
Ø Proficient in Canva / PS / CapCut / Office 365; basic
photography/video editing skills. 熟练使用Canva、Photoshop、剪映、Office
365,具备基础摄影/剪辑能力。
Ø Detail-oriented, proactive, and able to multitask in a
fast-paced environment. 注重细节,积极主动,适应快节奏多任务工作。
Desirable / 加分项
Ø Previous internship in employer branding,
agency, or campus club leadership. 有雇主品牌、广告公司或校园社团领导经验。
Ø Knowledge of automotive industry or luxury brands. 了解汽车行业或高端品牌文化。