Responsibilities:
1. Brand-owned social media management: collaborate with retainer agencies to create monthly content calendars, supervise creative and design, and ensure on-time, high-quality publishing.
2. Social seeding support (Dual hero SKU): assist the Digital Marketing Manager on social seeding strategies, KOL/KOC selection, content quality control and review across platforms.
3. Media support:
1) assist the Digital Marketing Manager develop mega media strategies by product campaign, closely co-work with product manager
2) assist the Digital Marketing Manager develop paid-social media (eg. Search, Feeds) boosting strategies and daily optimizations
4. PR support: collaborate with PR agency for HQ visit project or celebrity communication
5. Competitors social analysis: monitor market trends and competitor social-media activities.
6. Data analysis: support post-campaign analysis and reporting for social and media performance.
7. Execution assistance: follow up on system processes, sample requests, meeting-room bookings, courier deliveries, etc.
Requirements
1. Start ASAP, available at least 4 full days per week for a minimum of 4 months.
2. Strong multi-tasking skills, high sense of ownership, detail-oriented, independent thinker; passionate about beauty & skincare, especially derma skincare; excellent social sense.
3. Proficient in PowerPoint (to create logical and visually appealing decks) and Excel (Pivot Tables and key functions for data analysis).
4. Good English: the internal system is entirely in English; occasional English business scenarios; simple translation ability is a plus.