KEY RESPONSIBILITIES Traditional PR and E-PR • Help to develop communication plan from PR perspective, and put into excellent execution. • Assist line manager and work closely with other marketing function to deploy campaign, brand, and product focus, from PR perspective. • Assist ad hoc projects • Assist PR tool kit preparation and qualitative media pitch • E-PR database maintenance and regular news seeding on digital accounts • Assist PR event planning, coordination and execution • Assist press interview pitching & execution • Support in-store activities when necessary Celebrity/Talent Management • Assist with local VIP and talent pool maintenance, to build and maintain excellent relationship with all VIPs, in charge of seeding, dressing opportunity, and gifting management Sample management • Assist with sample ordering, stock management, and all relevant logistics • Assist with international and local shooting project coordination Reporting & KPI Management • Participate in PR agency coordination, performance monitoring and KPI tracking (KPI includes: 1. Coverage – print & all digital; 2. Celebrity dressing/seeding result) • Assist with on-time reporting with accuracy & quality – as in weekly/bi-weekly/monthly reporting with Chloe China team and to Chloe HQ teams • Agile, proactive in sharing competitor happenings and industry news REQUIREMENTS • Good at multi-tasking and strive for excellence • Good presentation and communication skills • Detail-minded & result-oriented, can work independently but also excellent team player • Emotionally stable, can work under high pressure • Proactive attitude • Approachable, energetic and outgoing • Excellent spoken and written English and Chinese • Proficient in Microsoft Word, Excel, PowerPoint