MDS is a boutique digital agency based in Shanghai. E-COMMERCE - Launched an online shop for a US home fitness brand on JD.COM; managed the new shop design, pricing, SKU set up; coordinated with the fulfillment team. - Daily shop management, marketing/promotion calendar planning, SEO optimization, search and display ads planning, KOL endorsement. Lead a team of 3 staff and manage 2 vendors. - Earned 9.72/10 rating, 50+ real customer reviews in 6 months, 55% average monthly revenue increase, despite the fact that there were only 2 SPUs with high unit prices. WEBSITES - Manage website design amp; dev projects, bridge the gap between clients and our designers and developers, control timeline and budget SOCIAL - Lead all social projects, including social media set up, copy writing and editing, KOL post writing, Wechat and Weibo management VIDEO - Managed promotional video projects (including small and large budget projects), scripting, storyboarding, interviewing,